The story ~

of DeFEUR

Discover Defeur's luxury, eco-friendly car perfumes, crafted with organic ingredients for a captivating driving experience.

The beginning

We began our journey with ~ car perfumes, and since then, we’ve expanded to offer a diverse range of luxury car fragrances.

Since 2024

for Generations

to Come

The story

Welcome to DeFEUR, where luxury meets affordability in the world of car perfumes. Our journey began in the heart of India’s perfume capital, Kannauj. Known for its rich heritage and unparalleled expertise in crafting exquisite fragrances, Kannauj has always been a source of inspiration for us.

The idea of DeFEUR was born when I purchased my first car. Despite the excitement of owning a new vehicle, I was disheartened by the lack of premium car perfume options in the market. There was a glaring need for a brand that could bring the hidden gems of Kannauj’s perfume heritage to car owners everywhere.

~ As a digital marketer by profession and a full-time employee, balancing my passion and career was challenging. However, my determination to fill this gap in the market pushed me forward. My journey took root in the corridors of Delhi University, where I graduated with dreams of making a mark in the world.

We pride ourselves on offering luxury perfumes at prices that don’t break the bank. Our mission is to bring the hidden, enchanting fragrances of Kannauj to the world, infusing each bottle with the essence of our rich heritage.

Join us on this aromatic journey and elevate your car fragrance experience with DeFEUR, where every scent tells a story.

Vikash Kushwaha
Founder and CEO